Synapse Media

We believe in creating powerful connections!

Just like a synapse bridges two neurons we connect brands with consumers through strategic media solutions.

About Synapse Media

The Best Way to Grow Your Business

Specializing in media consulting, Synapse Media offers expert strategic & operational media guidance with a niche focus on Out-of-Home (OOH) media advertising across South Africa and Sub-Saharan Africa.

Founded by Kirsty Carlson, a seasoned media leader with extensive experience across some of the continent’s top media agencies, Synapse Media brings a wealth of knowledge and innovation to the OOH sector. Kirsty has held senior roles at GroupM Sub-Saharan Africa, Publicis Media Group Africa, and Omnicom Media Group Africa, where she led as Regional Media Director on Coca-Cola, Head of Group OOH, and General Manager for Africa. She’s a thought leader in OOH media, co-host of the Beyond the Billboard podcast, and a recognized industry award winner.

Through Synapse Media, Kirsty shares her expertise with the wider media landscape, helping brands harness the power of OOH advertising. In addition to media consulting, Synapse offers operations consultancy, assisting media and advertising companies in optimizing their team structures and processes. With a proven track record of building high-performing teams and streamlining operations, Kirsty consults on ways of working, onboarding programs, and creating efficient, scalable structures.

Synapse Media: Bridging brands and consumers through expert media strategies, driving impactful connections and success in the ever-evolving media landscape.

Our Services

Offering

SYNAPSE MEDIA SPECIALISED OFFERING; MEDIA CONSULTING, OPERATIONS AND TRAINING & WORKSHOPS.

MEDIA CONSULTING

Operations Consulting

Training and Workshops

Testimonials

References

“Kirsty is an outstanding media professional. Her efficiency and attention to detail makes her effective and her friendliness and professionalism makes her a dream to work with..”

Taryn Rose NBC Universal

“Kirst was my OOH strategist whilst I was working at Mondelez. She was such a pleasure to work. She always brought her A game, took initiative and came up with great innovative solutions. “

Cari-Ann Forson Ex Mondelez

“ Kirsty is extremely collaborative with a people first approach to everything she does in the workplace. She has impeccable attention to detail and has the ability to construct effective processes and operational models from the ground up to ensure teams work together for success. Her strong personal ethics of work life balance and women empowerment are also strong values she practices and always leads by example. Kirsty not only has an extensive knowledge of out of home but she also has an in depth understanding of the media landscape across Africa which makes her a great asset to any team in the industry.”

Terri Johnson Currently: FNB Media Manager – Ex Client Partner Mediacom

“I had the privilege of working with Kirsty in my position as CEO of Publicis Media. Kirsty reported directly into me, and was responsible for seeing up the OOH Department at Publicis Media, where she recruited and managed a team who respected her greatly. Kirsty is a self-starter, with strong entrepreneurial skills. She is strategically very strong. Kirsty always seeks to understand the business problem and will work to find the correct solution to address this. Kirsty assisted with many agency pitches. She has incredibly strong client relationships, with many clients insisting on her being personally involved in their business. Kirsty also has very strong relationships with suppliers, who always go out of their way for her and her clients. She is an all-rounder with strong operational skills and I would highly recommend her to any organisation. “

Kim Weisensee Ex CEO Publicis Media Group

“I am writing to recommend Kirsty Carlson for her outstanding performance . During our time working together, I have been impressed by Kirsty’s exceptional leadership skills and ability to manage large teams with ease. She is an expert at building relationships with clients and ensuring their needs are met in a timely and efficient manner. Her communication skills are second to none, and she has a natural ability to inspire and motivate those around them. Kirsty is also an exceptional problem-solver, able to identify and address issues quickly and effectively. She has a keen eye for detail and is always looking for ways to optimize processes and improve overall efficiency. Her analytical skills have been invaluable in developing strategies that have helped our team exceed our goals. Overall, I would highly recommend Kirsty for any leadership role . She is a true asset to any team and have consistently demonstrated her commitment to excellence.”

Ashish Williams Ex CEO Mediacom Sub-Saharan Africa

“ I've worked with Kirsty very closely over the past 5 years. I have to say that She is an all-rounder, hugely creative and dynamic in how she approaches her strategies to client, but also extremely service-driven, always putting clients first and demanding the best from her partners. She brings a comfortable and collaborative approach to all her partnerships that makes collaboration and working with Kirst enjoyable. She lives the word partnership and committed to everyone she does.”

Darren McKinon Commercial Director Epic Outdoor

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